Belong Interactive, the specialist immersive digital agency based in Dubai, is extremely pleased to announce the successful launch of the fully integrated digital ecosystem of Ain Dubai.
With close and productive collaboration with the management, marketing and digital teams of Ain Dubai for almost a year, which shaped the strategic basis and led the effort to create and develop the platforms, Belong Interactive has completed construction and successfully launched the brand’s digital assets ahead of the official opening of the destination.
Pierre Azzam, founder and CEO of Belong Interactive, said: “We are extremely honored to be associated with such an iconic monument. Ain Dubai is a true testament to Dubai’s leadership stature and unique craftsmanship. And for us, it was of paramount importance that the design we create, the user experience we configure and the digital infrastructure we build are carefully designed to collectively exemplify this inspiring spirit that Dubai transcends and be a true celebration. of the multiple experiences Ain Dubai offers. “
“In doing so, we have ensured that the digital interface and platform interactivity, whether on desktop and mobile platforms or through installed kiosks, deliver a truly immersive digital experience that invites users. to “feel the wheel” transparently and intuitively and transport them to the emotional state that Ain Dubai will positively evoke. All of this with a fully integrated e-commerce offering giving users the ability to explore the different packages on offer and easily and instantly purchase the tickets of their choice.
Ronald Drake, Managing Director, Ain Dubai said; “Ain Dubai, the world’s tallest and tallest observation wheel, aims to provide customers with the best possible experience. It was therefore essential that we select a partner who could engage customers from the start of their journey with us. We look forward to welcoming the world to the ultimate celebration destination.