It should come as no surprise that a well-designed online store is essential to your e-commerce success. Indeed, with it, you will ensure that your visitors will have a great experience, which in turn will increase your conversion rates.
And one of the best ways to see how your website is performing is to check your site’s bounce rate. E-commerce website builders, like Shopify and Shoplazza, viewed bounce rate as a critical metric. They offer many ways to monitor and reduce it.
But what exactly is it and how can you improve it? Keep reading to find out.
Bounce rate: a definition
“Bounce rate” is a statistic that shows how many people have clicked through to your website and left without viewing any of your other pages.
So, for example, if you have 200 visitors today and the bounce rate is 55%, that means there are 110 visitors left after seeing the first page.
But why is this statistic so important?
Well, that’s because it shows how good your online store experience is. If the bounce rate is too high, most people leave without adding a product to the cart. But the lower it is, the better your conversions will be.
And now you might be wondering what a reasonable bounce rate is.
Well, that’s hard to answer because there’s no absolute number. Indeed, the average bounce rate varies depending on your industry. Neil Patel discovered that the average bounce rate could vary between 45% and 65%; if you manage to get a bounce rate below 40%, it usually means you have a great site.
5 ways to lower your bounce rate
To understand how you can reduce percentages, we first need to understand why people leave. While each case is unique, they generally tend to be for these four reasons:
- You targeted the wrong people;
- Your user experience is confusing or poor;
- You couldn’t get them to go any further;
- Or maybe you just gave them everything they wanted.
To address these issues, we’ve listed five ways to lower your bounce rate:
#1 – Reduce your page load times
One of the reasons people leave your site is because the page loads too slowly. According to Pingdomif your page does not load in 6 seconds, 46% of Internet users will leave your site.
So how can you improve it?
There are several ways to do this, but first you need to go to GMTmetrix. You can get a report on your page speed and what is slowing it down. Usually this has to do with the browser’s need to load large images. To counter this, you can use TinyPNG to optimize the size of your image without losing quality.
#2 – Simplify Your Store Pages
Another reason your visitors leave is that your website may be confusing. Maybe they don’t understand how to navigate or just don’t know what your business sells.
Instead of confusing them, you should simplify your pages as much as possible. To do this, you can do several things:
- Reduce your text: Leave only the most critical information. If you need to talk in more detail, you can create a separate page for that.
- Add product images: Add images of your products to keep your site visually appealing and help visitors quickly understand what you’re selling. This way, people will stay interested in what you offer and want to know more.
- Simplify navigation: Don’t have too many different links in your main menu. Instead, create just a few and group similar items together with a drop-down menu.
#3 – Add CTAs
How could you force your visitors to visit other pages?
Well, it’s easy! It’s by creating calls to action! Usually, when people visit your website, they won’t know what to do next unless you tell them.
For example, if you want to increase your Add to Carts, the best thing to do is tell them at the end of your product description. Since they have already read all the product descriptions, you know they are interested! So why not ask them to add it to cart?
Then try to find other places to add CTAs. For example, you can write a CTA to refer to other blog posts or your products when writing blog posts!
#4 – Give your store a professional look
Sometimes people may just feel uncomfortable buying from you! It’s usually because they don’t trust your brand enough. So, to make your store even more professional, be sure to add social proof.
For example, you need to add trust badges such as SSL certifications and guarantees. Additionally, you need to add something else like the number of 5-star reviews you have, the number of orders placed, etc.
Simply put, find ways to increase your social proof!
#5 – Keep improving your bounce rate
While the previous tips may have already helped you cut back, that doesn’t mean it’s the end. There are many other reasons why your site may be having problems. So the best solution is to continue the work and look for other solutions.
For this, we strongly recommend that you get some heatmaps for your online store. You can check where your site needs improvement, giving you a better perspective.
You should too do A/B testing. This way you can check whether your changes made it easier or not. Just make sure each version is available for a few weeks before rolling back for accurate results.
And that’s how you reduce your bounce rates. And now that you know; why not start improving today? This is the only way information will bring results. So, review your website and implement the changes.
(Contributed by Andreas Ojala and Hermes Fang)