Foreo launches a brand store on Korean e-commerce platform Naver as is continues its digital expansion.
The Swedish beauty tech company has operated a Smart Store on the site which offers a platform for small and medium-sized businesses and will now expand to a Brand Store after seeing “successful” sales.
The move is in line with Foreo’s digital engagement plans and the brand announces that it will run promotions and discounts as part of a loyalty and community drive among shoppers.
Gary Leong, Director of Foreo Global Travel Retail said: “Live commerce is definitely the marketing trend of the future, and post-pandemic we have seen a skyrocketing demand for increased online visibility.
“Our new Brand Store speaks volumes about our success on Naver, and we hope the opening of our official Brand Store will further increase our channels of communication with domestic customers. We hope to achieve this through activations such as online commerce. direct, in which we have seen remarkable growth in the industry.
“We thank Naver for the opportunity to further strengthen our presence on the site and look forward to many exciting things to come.”
The new site will also provide a platform for the live launch of the new Sword product, a device that uses blue light and T-Sonic pulsations to fight bacteria that can cause acne.