Looking for ways to attract customers to your ecommerce store and get them to convert?
Use influencer marketing.
By incorporating influencers into your e-commerce marketing strategy, you can gain the trust of your target audience. You can work with influencers to cultivate a positive sentiment for your ecommerce store.
Most importantly, leveraging influencer marketing for your online store allows you to stay ahead of the competition and effectively grow your business.
Do not believe me ?
Then check out this statistic: Research shows that of all entities that collaborate with influencers, 50% are ecommerce stores. He also revealed that most of these brands are leveraging partnerships with influencers to increase awareness and sales.
Image via the influencer marketing center
But can the same approach work for your brand?
Can you use influencer marketing to drive tangible results for your online store?
Of course you can!
To get that answer, go through this post. He examines the tactics that can maximize your earnings when you collaborate with influencers to promote your online store.
Check them out below.
5 Ways Influencer Marketing For Your Online Store Can Drive Results
Ready to boost your online store sales and conversions?
Below are some ways you can use influencer marketing to increase awareness, drive traffic, and maximize revenue for your digital store.
1. Collaborate on business and product promotions
Do you want to grow your business?
Leverage influencer marketing for product promotions.
And guess what?
There are countless tactics to achieve this goal, including:
Give exclusive codes to influencers
You can give your influencer partners a special promo code that they can share with their audience.
There is a good chance that the influencer followers will try the product because it is recommended by someone they trust. The discount code sweetens the deal even more.
Host a contest or giveaway using the influencer whitelist strategy. As a general rule, instruct participants to follow you. You gain new followers and the influencer audience has a chance to win a giveaway.
The best of all?
This tactic is a super effective lead generation strategy.
Make sure that subscribers are required to provide their contact information before entering the contest. They should also tag their friends, thus increasing the number of people participating and giving their contact details.
Convert influencers to affiliates
You can create affiliate links to share with your influencer. The links redirect clickers to your online store, where they can browse and purchase products. The influencer receives a fixed commission on the sales that come from his subscribers.
The influencer then has to work hard to get more people to buy since they are now a stakeholder in your eCommerce store sales.
2. Work with more than one influencer
Another way to leverage influencer marketing for your online store is to collaborate with multiple micro- or nano-influencers.
These influencers are cheaper than celebrities or macro influencers and can increase your reach by using the right hashtags in small user groups.
In addition, their average rate of reaching feeding stations is also quite high.
Image via Later
They cultivate an audience around niche markets and tend to have close relationships with their subscribers. Their followers also regard them as friends or experts and zealously follow their recommendations.
Do you want to know the best?
Aggressive influencer marketing can boost your search engine optimization efforts.
When multiple influencers direct people to your product pages, your website traffic grows organically. Additionally, Google may view your website as an authority because it is successful for certain keywords.
3. Reuse influencer content
An influencer marketing strategy for your online store can help drive conversions, especially if you are leveraging influencer generated content (IGC).
IGC refers to the content that influencers create on behalf of your brand while presenting it in a positive light. These include reviews, sponsored posts, user testimonials, and unbox videos showcasing your products.
But why use it?
Influencers produce great videos, images, and content that showcase your product in action or tell a story that surrounds it. They also create aesthetic content that is more believable than paid ads or celebrity referrals.
By sharing IGC with your followers, you are providing social proof that your products are working. Second, it is a great tactic to increase sales because it can convince a follower who is still about to buy your products.
You have the freedom to reuse the content however you want. Embed it in marketing materials, emails or your website to get more profit from it.
4. Content creation scale
Want to increase the quality and quantity of your content?
Take advantage of influencer marketing for your online store.
Think about it.
It can be difficult to produce content at scale even if you have a solid content creation strategy. However, if you outsource the content creation to influencers, they can help you build your content store and maintain a regular posting schedule.
How? ‘Or’ What?
They bring a fresh voice and break up the monotony of what you are constantly posting. Influencers in your niche are also experts on a topic and can contribute new ideas or simplify concepts for your target audience.
Additionally, when they contribute to your content creation process, they are likely to share that content with their subscribers, thereby driving traffic and increasing your reach.
So, to maximize the benefits of influencer marketing for your eCommerce store, get influencers to post on your eCommerce blog. You can also re-share any blogs they write about your products or have them take over your social accounts for a period of time.
You can also host live sessions together, become guests in each other’s podcasts, and more.
5. Leverage social commerce
One-fifth of social media users admit to making a purchase due to an influencer post, according to research.
Image via Optimizely
What does this mean for your online store?
Influencers can play an active role in driving sales for you.
They can take advantage of social media features like shoppable posts, live streams, storefronts, stories, etc. to announce new products, share tutorials or live shopping offers online.
This content can then drive subscribers to your products, showcase their benefits, and convince people to buy them right from the platform.
Ready to boost your ecommerce store with influencer marketing?
Leverage influencer marketing for your online store to raise awareness, increase organic traffic, and encourage consumers to buy.
Do you need help adopting influencer marketing for your online store? Share your thoughts, and I can offer additional tips and tricks in the comments.