Spain will become the ninth European country with a lululemon retail presence when the retailer launches a Spanish-language website later in July and opens stores in Madrid and Barcelona in September 2022. The brand already operates nearly 40 shops and Three local language websites in France, Germany, Ireland, Netherlands, Norway, Sweden, Switzerland and the UK, but Spain will be the first new European country lululemon has moved into since 2019.
The expansion is part of lululemon’s “Power of Three x2” growth plan, which includes triple its international sales against 2021 levels by the end of 2026. The Spanish stores will be located in the heart of the commercial districts of Madrid and Barcelona, in Calle Serrano and Paseo de Gracia respectively.
“As a brand that supports wellbeing, lululemon has a strong synergy with the active and balanced lifestyle enjoyed in Spain,” said André Maestrini, EVP, International at lululemon in a statement. “We look forward to meeting our Spanish customers, through our website and when we open our first retail stores in Madrid and Barcelona. Our model’s strength in product innovation, customer experience, community and culture provides a unique advantage as we introduce lululemon to our new market.