Primark is preparing to launch a new website this month and the chief financial officer of its parent company, Associated British Foods, has said ‘click and collect’ could be a possibility in the future
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Primark has hinted at a new ‘click and collect’ shopping option, which would allow customers to order online for the first time.
But the high street fashion chain refrained from offering any glimmer of hope that home delivery might be on the horizon.
It comes as Primark prepares to launch its revamped website this month.
The new webpage will allow customers to see what clothes are currently in stores, instead of just a preview like on its current website.
These days, shoppers often have to use social media to preview new ranges.
The fashion chain has also confirmed that customers will be able to check stock levels at their local store, meaning you’ll be able to see what’s available.
Primark has yet to officially confirm whether it will allow shoppers to “click and collect” orders when it launches its new website.
“Click and collect” is where you order and pay for an item online to pick it up in store.
Would you be happy to see Primark offer ‘click and collect’? Let us know in the comments below.
John Bason, chief financial officer of Primark owner Associated British Foods, told Reuters: “We are driving digital forward in a very big way both in the UK and the rest of Europe.
“It will generate sales and profits for us. Does it give us the ability to go further? Well, let’s take a look at that.
“If there was an e-commerce opportunity for us, it would probably be more in the click-and-collect space.”
However, Mr Bason ruled out offering home delivery, saying it would not be financially viable for the business.
“You can’t get our value by home delivery, it’s as simple as that,” he said.
Primark has remained adamant that it will not start selling its clothes online, despite pleas from shoppers during the coronavirus lockdown.
The closure of non-essential retail has seen Primark stores temporarily closed for months at a time – its sales dropping to £650million a month at £0 due to no online revenue.
In its latest financial update, released in January 2021, Primark said it would cut 400 shop jobs this year as part of an overhaul of its retail management team.
The retailer had warned that sales at the time were 5% below pre-Covid levels from the same period two years ago. Like-for-like sales were 11% lower.
Primark said the material cost and supply chain crisis was mitigated by a favorable US dollar exchange rate compared to last year and reduced store operating costs.
A statement said: “We are proposing to simplify our UK in-store retail management structure as part of our ongoing program to improve the efficiency of our in-store retail operations.”