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Rakuten Chooses Zebra Autonomous Mobile Robots to Improve Warehouse Operations




  • March 24, 2022
  • Zebra Technologies Corporation
  • News



Rakuten Chooses Zebra Autonomous Mobile Robots to Improve Warehouse Operations

March 24, 2022 – Zebra Technologies Corporationa frontline innovator with solutions and partners that deliver a performance advantage, and Rakuten Super Logistics (RSL)a leading e-commerce fulfillment company, announced their collaboration using Zebra’s Fetch robots to increase RSL’s efficiency and productivity.

After evaluating several robotics vendors, RSL selected Fetch Autonomous Mobile Robots (AMR) as the superior option available in the market. With the initial rollout planned for the second quarter of 2022, RSL selected the solution to help manage workflow and increase manpower across its facilities. RSL plans to roll out the solution to its other warehouses in 2022 and 2023.

“When we hit a critical point in our operations, we needed to look for new productivity gains and help solve labor shortages. After a thorough review process, we knew Zebra Technologies was the optimal solution,” said Michael Manzione, CEO of Rakuten Super Logistics. “We look forward to being an early adopter of the proven industry leader Fetch Fulfillment Solution. Zebra’s comprehensive support from survey to deployment, along with the commitment daily, gave us the assurance that the company will ensure the success of the solution.

RSL will use the flexible shelf range of AMR to improve its picking efficiency, eliminating unnecessary steps in its process, thereby maximizing the productivity of its front-line workers. The FlexShelf AMRs will be integrated with RSL’s warehouse management system to optimize workflows and maximize its investment.

“FlexShelf can reduce the time pickers spend walking by up to 60 percent,” said James Lawton, vice president and general manager of Robotics Automation, Zebra Technologies. “Our comprehensive fulfillment solution brings together the best of Zebra and Fetch to help companies like RSL modernize their warehouse operations to improve accuracy, productivity and worker safety.”

Fetch AMRs can deliver up to three times more productivity in runtime operations and total throughput in a facility is increased as they run up to 50% faster than other runtime AMRs. FlexShelf offers flexible configurations for sizing and spacing of trays. It also helps reduce worker training time and increase picking accuracy with spotlight and picking lighting, critical during peak seasonal times when order volumes and seasonal staff are at their highest level.

Key points to remember:


  • Rakuten Super Logistics, a Leading E-Commerce Order Fulfillment Company, Selected flexible shelf autonomous mobile robots (AMR) to improve the efficiency and productivity of its fulfillment operations.
  • After considering other robotics vendors, Rakuten Super Logistics chose the Zebra Fetch solution to help manage workflow and augment manpower at its Las Vegas factory.
  • FlexShelf can deliver up to three times more productivity in order fulfillment operations and reduce the time pickers spend walking by up to 60%.


About Zebra Technologies


Zebra enables organizations to thrive in the on-demand economy by making every frontline worker and edge asset visible, connected, and fully optimized. With an ecosystem of more than 10,000 partners in more than 100 countries, Zebra serves customers of all sizes, including 94% of Fortune 100 companies, with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they use Zebra innovations that help them sense, analyze, and act in real time. Zebra recently expanded its industrial automation portfolio with its acquisition of Fetch Robotics and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision and antuit.ai. Zebra is #25 on Newsweek’s inaugural list of America’s 100 Most Loved Workplaces and #79 on Forbes‘ List of America’s Top 500 Midsize Employers.


About Rakuten Super Logistics


Founded in 2001, Rakuten Super Logistics (RSL) is a leader in e-commerce order fulfillment, helping major e-commerce retailers increase delivery speed, improve order accuracy, reduce shipping costs and increase customer satisfaction. RSL’s cloud-based fulfillment platform for order and inventory management includes integration with popular e-commerce platforms and automatic import of orders from online marketplaces including Shopify, Amazon, Magento and Walmart Marketplace. RSL’s 2-day delivery network of distribution centers provides 1-2 day ground delivery to 98% of the United States.





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