City officials have launched a new phase of a campaign designed to encourage Toronto residents to shop and dine locally during the holiday season.
The campaign, called ShowLoveTO, aims to help small businesses that have suffered repeated lockdowns and restrictions during the COVID-19 pandemic.
Mayor John Tory told a Distillery District press conference Monday that Torontonians can show how much they love their city by buying local over the next six weeks.
“Please buy local, dine local,” Tory said in her message to residents of Toronto.
“If we are to have a full and complete recovery, this cannot happen without the small businesses on the main streets of the city being fully engaged,” Tory continued.
“And the way they are going to fully engage in this recovery is if you, the people who have done so much to help us through this pandemic, take this step to support them.”
To get the message out, the city is extending its ShowLoveTO marketing campaign through December on television, online and in bus shelters.
Tory said the campaign will include:
- 280 TV spots.
- More than 100 bus shelters announcements.
- Digital signage and online videos in multiple languages.
- Ads on YouTube and local news sites.
- Social media advertising.
- Spotify advertising.
Ontario Heritage Minister Lisa MacLeod joined the mayor at the press conference to say the provincial government will provide $ 250,000 to the campaign.
ShowLoveTO will promote local artists, providing opportunities to perform and showcase their work.
Supporting local businesses helps them thrive, city says
In a press release on Monday, the city said residents of Toronto can help local businesses thrive by purchasing a gift card at a store or restaurant, posting positive reviews online, and referring their friends and family. their families to local shops and restaurants.
The campaign comes about a year after shopping was banned from small stores due to the rise in the number of COVID-19 cases.
At the end of November last year, Toronto was in what the province called its “gray” lockdown zone. Small stores have had to rely on curbside pickup, online shopping, and the Shopify e-commerce platform to keep their business going.