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Shop Latinx Founder Brittany Chavez Grows The Must-Have Market For

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When I think of the Latinx community, family comes to mind. We are taught early on to care for each other and give back to our communities, supporting moms and pop stores that are run by Latin American immigrants. This thread that connects our vast community fuels our motivation to create a better life for our families, and in return, we move forward. In 2020, Hispanic purchasing power is $ 1.9 trillion, according to the University of Georgia Multicultural Economy Report. Businesses sit on a gold mine, striving to tap into this nuanced demographics. But very few approach it with care and authenticity. Brittany Chavez, founder of the e-commerce platform Latinx Shop, takes the reins and invests in his own community by creating an online directory for small businesses owned by Latinx.

“Since we are the fastest growing demographic in the United States, there are so many different companies that want to talk to this young woman and are investing millions of dollars in trying to figure her out and make her trust their business, ”says Chavez. “Here I am doing it authentically because I am her.” For Hispanic Heritage Month, we spoke with the Founder / CEO of Central America about launching the very first online marketplace for Latinx companies and how she is cultivating leadership within her team. Check out the conversation below.

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