Ecommerce store shop deals

Stine Goya will open a boutique in London

Located at 45 Beak Street in Soho, the store is expected to open in September 2022.

Stine Goya enlisted Copenhagen-based artist and design duo Wang & Söderström to decorate the retail space using 3D printed elements and responsibly sourced materials.

The new store will also feature Stine Goya’s new logo, signage and packaging, designed in collaboration with Spanish design house NE, also known as Naranjo Etxeberria.

Stine Goya CEO Thomas Hertz said: “We have developed a strong fan base in the UK over the years and have seen a significant increase in UK orders, both from a sales perspective wholesale than e-commerce. Opening a physical store in London to further anchor ourselves in the community was the next logical step. We are delighted to do so in such an iconic destination under the Shaftesbury PLC umbrella.

Stine Goya, creative director and founder of the eponymous brand, said: “London holds such a special place in my heart. Having lived and worked there for many years during and after my time at Central Saint Martins, I consider it my second home. Thomas and I stood outside 45 Beak St. nearly ten years ago and promised ourselves that one day there would be ‘Stine Goya’ on the door. What an amazing feeling it is that this day has finally come!”

The news comes two months after Stine Goya opened his first UK showroom in central London.