NEW YORK, April 13, 2022 (GLOBE NEWSWIRE) — taboula (Nasdaq: TBLA), a global leader in open web recommendations, today announced a major adoption milestone for the Taboola creative store, the world’s leading program to help brands and media agencies execute and optimize advertising campaigns delivered across its network. Since its launch two years ago, more than 500 of the world’s leading brands and agencies have chosen Taboola Creative Shop to increase the impact of their Taboola campaigns, targeting both branding and performance advertising objectives.
Launched in 2020, the Taboola Creative Shop leverages data from hundreds of thousands of successful advertising campaigns that have been served across Taboola’s vast network of premium publishers, as well as thousands of ongoing A/B tests. It combines this massive dataset with a team of data analysts, content strategists, copywriters, graphic designers and video editors to give brands the strategies and assets to drive far more results for goals. of brand or performance advertising.
New customers added to the Taboola Creative Store in 2021 include Lowe’s, eToro, AIG, Kia, Sciplay, FVM and ERGO. Through its offerings, Taboola Creative Shop works with its clients to improve their creative performance, helping select advertisers achieve their goals.
Lowe’s uses Taboola Creative Shop for video and content campaigns, leveraging insights and best practices to produce animated ads, images and text. Additionally, the program helped AIG achieve a higher conversion rate from its video campaign by adapting assets and adding features to grab users’ attention, as well as increasing the number of clicks on its landing page.
“The Creative Shop continues to couple our massive reach for advertisers with insights and advice unique to Taboola, resulting in clear results for brands and media agencies. Over the past 2 years, we’ve seen the Creative Store continue to grow to serve nearly every type of modern brand, to run effective campaigns and drive meaningful results, no matter what your desired outcome. Through this program, we are grateful to be even closer partners with the world’s leading brands,” said Adam Singolda, CEO of Taboola.
“Lowe’s has benefited greatly from the Taboola Creative Shop. There were several instances where they were able to produce cutouts of long videos when our creative team didn’t have the bandwidth. Using animated still images to complement the standard units also improved performance against our main ROAS KPI by almost 100%. Additionally, the Title Analyzer is a very useful tool for sorting a list of titles from highest to lowest predicted CTR and has certainly come in handy more than once,” Lowe’s team said.
“The Taboola Creative Shop is a key part of the success we’re seeing with running video campaigns on the Taboola Network. Their ability to produce different formats at a very fast pace and to adapt our creations to achieve a “brandformance” KPI based on our needs at AIG was crucial. I am confident that we will continue to use this great service for our future campaigns,” said Anat Mizrach Lachman, Marketing Manager, AIG, IL.
”I’ve always been super impressed every time I’ve worked with Taboola’s creative store – I like to think I know our campaigns pretty well, but they always manage to come up with new ideas that I didn’t have previously considered, and have played an important role in ensuring that our creativity remains at the forefront. Our recent workshop is a great example of this, with constant light bulb moments that left the team and I inspired and motivated to start testing new ideas! said Luke Watkin, native advertising manager at MVF.
Taboola powers recommendations for the open web, helping people discover things they might like.
The company’s AI-powered platform is used by digital properties, including websites, mobile devices and apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the world’s top digital properties including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Over 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, generating over 1 million monthly transactions each month. Major brands such as Walmart, Macy’s, Wayfair, Skechers and eBay are among the main customers.
Learn more about www.taboola.com and follow @taboola on Twitter.
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