Photo-Illustration: by The Strategist
In the past five years of product research, testing and writing, we’ve featured a lot from West Elm. Their clean touch European linen sheets have been coated and recommended by our editors. Their plush, beautifully upholstered Harmony sofa is loved by Strategist readers and interior designers (and was even purchased by one of our editors for his own living room). As a merchant, West Elm has plenty of home decor, kitchen gadgets, and goodies we’ve covered before, like a deceptively heavy knitted blanket from Bearaby and our longtime pick for the best (and prettiest). Fellow electric kettle.
So when the folks at West Elm asked us if we’d like to partner up and run a digital shop to live on their website, it seemed like a no-brainer. Starting today, you will be able to purchase over 40 of our favorites at the strategist’s shop in West Elm, from upholstered bedroom benches to easy-to-clean bamboo placemats. Everything featured in this one-stop-shop has been pulled from our archives and has been independently verified, recommended and curated by our editors and editors.
Shop a few of our picks here and find out WestElm.com/The Strategist to see the entire collection, which will run until the end of next year. And keep checking this link – we’ll be adding more strategist-approved products as the year progresses.
The strategist is designed to bring out the most useful expert recommendations for things to buy in the broad landscape of ecommerce. Some of our latest wins include the best acne treatments, wheeled luggage, pillows for side sleepers, natural remedies for anxiety, and bath towels. We update links where possible, but note that offers may expire and all prices are subject to change.