Ecommerce store shoppers

TikTok Shop to support cross-border e-commerce merchants – Pandaily

Chinese media outlet BiaNews reported on Wednesday that TikTok Shop recently announced the policy to support cross-border e-commerce merchants from March to April this year.

TikTok Shop is an e-commerce template launched by ByteDance. In countries and regions where TikTok Shop has been launched, consumers can shop one-stop in TikTok, whether through live streaming or a short video. There is no need to open a third-party platform to make purchases, which the company hopes will reduce order turnover.

For newly registered accounts, the platform will provide official traffic support and operational guidance. A growing account will be able to apply stream incentives based on its Gross Merchandise Volume (GMV) level, and will be awarded a cash grant if certain conditions are met. For accounts in excellent condition, in addition to the support above, a cash grant of up to $60,000 will be awarded based on its growth rate.

Cross-border e-commerce merchants can generate revenue with alliances on TikTok through their short videos, live streaming, and other forms. Categories covered by the company’s e-commerce channels include apparel, jewelry, home appliances, digital products and others. The platform has opened up the possibility of selling high-quality products to merchants through alliances.

Previously, TikTok had a number of live e-commerce incentive plans in the UK to promote its TikTok store. the platform offers a commission-free policy for new merchants in addition to freight reduction for orders, which is equivalent to free shipping for merchants. In February, TikTok Shop entered the Thai, Vietnamese and Malaysian markets.

SEE ALSO: ByteDance’s TikTok store enters Thailand, Vietnam and Malaysia